Can Hinge Make Internet Dating Less Apocalyptic by Losing the Swipe?
The founder and C.E.O. of the dating app Hinge, informing me of a rather startling development in August, I received an email from Justin McLeod. “When your article, вЂTinder in addition to Dawn associated with the вЂDating Apocalypse’ came away,” he wrote, “it was the initial among numerous realizations that Hinge had morphed into one thing except that the things I initially attempted to build (an application for genuine relationships). Your truthful depiction regarding the dating app landscape has added to an enormous modification we’re making at Hinge later on this autumn. We’ll be utilising the term вЂdating apocalypse’ in a great deal of our external marketing and I also wanted to many thanks for helping us understand that we needed seriously to make a big change.”


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